Indira Gandhi National Open University (IGNOU), India’s leading institute for distance learning, offers a prestigious IGNOU MBAMM Study Material program, popularly known as IGNOU MBAMM. This program empowers aspiring marketing professionals and business owners with the knowledge and skills to excel in today’s dynamic market landscape.
IGNOU MBAMM is an excellent choice for individuals seeking a flexible, affordable, and recognized qualification in marketing management. With its industry-focused curriculum and self-paced learning approach, this program empowers you to gain the knowledge and skills necessary to thrive in the ever-evolving world of marketing
IGNOU MBAMM 2024 Highlights
| Name of the Program | Master of Business Administration – Marketing Management |
| Exam System | Semester |
| Total Credits | 116 |
| Category | IGNOU MBAMM |
IGNOU MBAMM Study Material – Syllabus, Notes, Papers, Books
| Course Code | Name of the Course | Notes | Syllabus | Guess Paper | Books |
| First Semester | |||||
| MMPC-01 | Management Functions and Organisational Processes | Link | Link | Link | Link |
| MMPC-02 | Human Resource Management | Link | Link | Link | Link |
| MMPC-03 | Business Environment | Link | Link | Link | Link |
| MMPC-04 | Accounting for Managers | Link | Link | Link | Link |
| MMPC-05 | Quantitative Analysis for Managerial Applications | Link | Link | Link | Link |
| MMPC-06 | Marketing Management | Link | Link | Link | Link |
| MMPC-07 | Business Communication | Link | Link | Link | Link |
| Second Semester | |||||
| MMPC-08 | Information Systems for Managers | Link | Link | Link | Link |
| MMPC-09 | Management of Machines and Materials | Link | Link | Link | Link |
| MMPC-010 | Managerial Economics | Link | Link | Link | Link |
| MMPC-011 | Social Processes and Behavioural Issues | Link | Link | Link | Link |
| MMPC-012 | Strategic Management | Link | Link | Link | Link |
| MMPC-013 | Business Laws | Link | Link | Link | Link |
| MMPC-014 | Financial Management | Link | Link | Link | Link |
| Third Semester | |||||
| MMPC-015 | Research Methodology for Management Decisions | Link | Link | Link | Link |
| MMPC-016 | International Business Management | Link | Link | Link | Link |
| MMPP 01 | Project Course (Equivalent to 2 Courses) | Link | Link | Link | Link |
| Specialization Courses | |||||
| MMPF-01 | Working Capital Management | Link | Link | Link | Link |
| MMPF-02 | Capital Investment and Financing Decisions | Link | Link | Link | Link |
| MMPF-03 | Management Control Systems | Link | Link | Link | Link |
| MMPF-06 | Management of Financial Services | Link | Link | Link | Link |
| Fourth Semester | |||||
| MMPC-018 | Entrepreneurship | Link | Link | Link | Link |
| MMPC-019 | Total Quality Management | Link | Link | Link | Link |
| MMPC-020 | Business Ethics and CSR | Link | Link | Link | Link |
| Specialization Courses | |||||
| SC-05 | Specialisation Course | Link | Link | Link | Link |
| SC-06 | Specialisation Course | Link | Link | Link | Link |
| SC-07 | Specialisation Course | Link | Link | Link | Link |
| SC-08 | Specialisation Course | Link | Link | Link | Link |
Why Choose IGNOU MBAMM?
- Flexibility and Accessibility: IGNOU’s distance learning format allows you to pursue your MBA in Marketing Management while balancing work, family, and other commitments. Study at your own pace with self-learning modules, online resources, and regional center support.
- Industry-Relevant Curriculum: The IGNOU MBAMM program curriculum is meticulously designed to equip you with the latest marketing trends, strategies, and best practices. Gain expertise in areas like consumer behavior, market research, digital marketing, brand management, and more.
- Cost-Effective: Compared to traditional MBA programs, IGNOU MBAMM offers a significantly lower fee structure, making quality management education accessible to a wider range of learners.
- Globally Recognized Qualification: The IGNOU MBAMM degree is an AICTE-approved qualification, recognized by employers worldwide. Enhance your career prospects and open doors to exciting opportunities in the marketing field.
Who Should Consider IGNOU MBAMM?
- Working professionals seeking to advance their marketing careers or transition into leadership roles.
- Business owners who want to gain a deeper understanding of marketing principles to drive business growth.
- Fresh graduates with a marketing background looking to solidify their knowledge and skills before entering the workforce.
- Individuals seeking a career change into the dynamic world of marketing.
IGNOU MBAMM Credit System
As we all know, IGNOU has implemented a credit system in the MBAMM program in which the candidates have to earn a total of 116 credits to obtain the IGNOU MBAMM certificate. Therefore, each of the MBAMM courses will have an appropriate number of credits that you will earn only after you complete the particular subject. The MBAMM candidates can get to know about the total number of credits that they need to earn to become eligible for the IGNOU MBAMM degree certificate.
IGNOU University is working regularly to revise the MBAMM Syllabus Structure to fulfill the current demands as well as to keep connected with the latest curriculum that helps students to achieve their goals as per the latest trends. IGNOU has the right to change and update the IGNOU MBAMM Syllabus at any session to offer only the latest course structure. We also work hard for IGNOU MBAMM students to provide an updated syllabus structure to them which will help them for their studies.
Keywords: IGNOU MBAMM, Online MBA Marketing, Distance Learning MBA, Marketing Management Courses, IGNOU Management Programs
Checkout our Main Website for more detailed blogs
