IGNOU PGDAIC Study Material In today’s dynamic marketing landscape, staying ahead of the curve requires a strong foundation in advertising and integrated communication strategies. Indira Gandhi National Open University’s (IGNOU) Post Graduate Diploma in Advertising and Integrated Communication (PGDAIC) equips you with the essential knowledge and skills to thrive in this exciting field.
IGNOU’s PGDAIC is a one-year postgraduate diploma program designed to provide comprehensive training in advertising, public relations, digital marketing, and other integrated communication disciplines. This flexible and open distance learning (ODL) program caters to working professionals, graduates from any discipline, and anyone seeking to enhance their career prospects in the advertising and marketing industry.
IGNOU PGDAIC 2024 Highlights
| Name of the Program | Post Graduate Diploma in Advertising and Integrated Communication |
| Exam System | Semester |
| Total Credits | 32 |
| Category | IGNOU PGDAIC |
IGNOU PGDAIC Study Material – Syllabus, Notes, Papers, Books
| Course Code | Name of the Course | Notes | Syllabus | Guess Paper | Books |
| First Semester | |||||
| MNM-021 | Integrated Communication Practices | link | link | link | link |
| MNM-022 | Consumer Behaviour | link | link | link | link |
| MNM-023 | Advertising | link | link | link | link |
| MNM-024 | Public Relations | link | link | link | link |
| Second Semester | |||||
| MNM-025 | Online Brand Management | link | link | link | link |
| MNM-026 | Integrated Campaign Planning | link | link | link | link |
| MNM-027 | Vocational Life Skills | link | link | link | link |
| MNMP-021 | Internship/ Project Work | link | link | link | link |
IGNOU PGDAIC Credit System
As we all know, IGNOU has implemented a credit system in the PGDAIC program in which the candidates have to earn a total of 32 credits to obtain the IGNOU PGDAIC certificate. Therefore, each of the PGDAIC courses will have an appropriate number of credits that you will earn only after you complete the particular subject. The PGDAIC candidates can get to know about the total number of credits that they need to earn to become eligible for the IGNOU PGDAIC degree certificate.
IGNOU University is working regularly to revise the PGDAIC Syllabus Structure to fulfill the current demands as well as to keep connected with the latest curriculum that helps students to achieve their goals as per the latest trends. IGNOU has the right to change and update the IGNOU PGDAIC Syllabus at any session to offer only the latest course structure. We also work hard for IGNOU PGDAIC students to provide an updated syllabus structure to them which will help them for their studies.
Why Choose IGNOU PGDAIC?
There are several compelling reasons to consider IGNOU’s PGDAIC:
- Industry-relevant curriculum: The program covers a wide range of topics, including:
- Advertising principles and practices
- Brand management
- Public relations
- Digital marketing strategies
- Media planning and buying
- Consumer behavior
- Content marketing
- Social media marketing
- Experienced faculty: IGNOU boasts a team of qualified and experienced professors who bring their industry expertise to the classroom.
- Affordable fees: Compared to traditional universities, IGNOU’s PGDAIC offers a cost-effective way to gain valuable qualifications.
- Flexible learning: The ODL format allows you to study at your own pace and convenience, making it ideal for working professionals or those with busy schedules.
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