Are you seeking to upskill in the dynamic world of marketing? IGNOU PGDMM Study MaterialLook no further than Indira Gandhi National Open University’s (IGNOU) Post Graduate Diploma in Marketing Management (PGDMM)! This accredited program equips you with the essential knowledge and practical skills to thrive in today’s competitive marketing landscape.
Ready to launch your marketing career to new heights? Visit the IGNOU website or your nearest regional center to learn more about the PGDMM program and unlock your full marketing potential!
IGNOU PGDMM 2024 Highlights
| Name of the Program | Post Graduate Diploma in Marketing Management |
| Exam System | Semester |
| Total Credits | 36 |
| Category | IGNOU PGDMM |
IGNOU PGDMM Study Material – Syllabus, Notes, Papers, Books
| Course Code | Name of the Course | Course Type | Notes | Syllabus | Guess Paper | Books |
| First Semester | ||||||
| MMPC-01 | Management Functions and Organizational Processes | Compulsory | Link | Link | Link | Link |
| MMPC-06 | Marketing Management | Compulsory | Link | Link | Link | Link |
| MMPM-01 | Consumer Behaviour | Elective | Link | Link | Link | Link |
| MMPM-02 | Sales Management | Elective | Link | Link | Link | Link |
| MMPM-03 | Product and Brand Management | Elective | Link | Link | Link | Link |
| MMPM-09 | Retail Management | Elective | Link | Link | Link | Link |
| Second Semester | ||||||
| MMPM-05 | Marketing of Services | Elective | Link | Link | Link | Link |
| MMPM-04 | International Marketing | Elective | Link | Link | Link | Link |
| MMPM-07 | Integrated Marketing Communication | Elective | Link | Link | Link | Link |
| MMPM-06 | Marketing Research | Elective | Link | Link | Link | Link |
IGNOU PGDMM Credit System
As we all know, IGNOU has implemented a credit system in the PGDMM program in which the candidates have to earn a total of 36 credits to obtain the IGNOU PGDMM certificate. Therefore, each of the PGDMM courses will have an appropriate number of credits that you will earn only after you complete the particular subject. The PGDMM candidates can get to know about the total number of credits that they need to earn to become eligible for the IGNOU PGDMM degree certificate.
IGNOU University is working regularly to revise the PGDMM Syllabus Structure to fulfill the current demands as well as to keep connected with the latest curriculum that helps students to achieve their goals as per the latest trends. IGNOU has the right to change and update the IGNOU PGDMM Syllabus at any session to offer only the latest course structure. We also work hard for IGNOU PGDMM students to provide an updated syllabus structure to them which will help them for their studies.
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- Marketing Management: Learn core marketing principles like consumer behavior, product development, pricing strategies, and promotional techniques.
- Digital Marketing: Gain expertise in the ever-evolving realm of digital marketing, encompassing social media marketing, search engine optimization (SEO), and content marketing.
- Brand Management: Develop a strong understanding of brand building, brand positioning, and effective brand communication strategies.
- Sales Management: Master the art of sales, from lead generation and customer relationship management to negotiation and closing deals.
Why Choose IGNOU’s PGDMM?
- Flexibility: Pursue your marketing education while managing work and personal commitments. IGNOU’s distance learning format allows you to study at your own pace.
- Affordability: The PGDMM is a cost-effective option compared to traditional marketing programs.
- Industry Recognition: IGNOU is a well-respected university, and its PGDMM is recognized by employers across India.
- Experienced Faculty: Gain valuable insights from industry experts and qualified faculty members.
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- Marketing Courses Online
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